Luxury Home Sales Outperform Other Price Ranges This Summer

Gloomy news that July sales of existing homes dropped 25.5% year-over-year has overshadowed new statistics showing summer sales of million dollar plus homes significantly outperformed other price ranges.

“Luxury home buyers have been buying this summer,” said Patty Da Silva, Broker – Owner REALTOR® of Green Realty and member of The Institute for Luxury Home Marketing . “After waiting in the wings, many affluent buyers spent the summer shopping for value and snapping up trophy properties.”

Statistics would indicate that he’s right. According to The National Association of Realtors (NAR), for 2009 million-dollar and above home sales were just 1.2% of total sales or about 61,500 sales nationally. In July 2010, million dollar plus market share was up to 1.9%. While sales of homes in the $500,000 and above range rose dramatically in June, the million-dollar-plus market segment was the only price range in July showing positive growth compared to last year. “The mix of what is selling has shifted in favor of homes priced at $750,000 and above,” said Christopher Green, CDPE, REALTOR® and Manager of Green Realty.

NAR’s report that July’s median sales price increased 0.7% year-over-year may be more a function of increasing sales of expensive properties relative to other price ranges than an indicator of across-the-board home price appreciation.

According to the Institute for Luxury Home Market (ILHM) National Luxury Market Report — which does a weekly analysis of luxury homes for sale in more than 30 major markets — after a dramatic rise in upper-tier inventory, which started in January of this year, the numbers of luxury homes for sale has declined about 5% since the beginning of July. Along with a decrease in inventory, there has been a decline in asking prices. Forty three percent of luxury homes currently on the market have had at least one reduction in asking price over the last 90 days. An additional 19% have been pulled off the market and subsequently relisted.

“While I wouldn’t say the luxury market is in recovery,” said Da Silva, “the growing market share of luxury sales relative to total sales, a slight downward trend in inventory, and sellers who are more realistic about price are factors shifting the affluent into a buying mode.”

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Getting that extra edge in the real estate market is priority number one for most realtors, but what about those trying to sell their home themselves? Those sellers need to utilize the internet and one of the places they travel to is A for-sale-by-owner goes to and lists their home at an affordable price, only $7.77 for a single paid listing. For that small fee, they get their home marketed on several websites, including,, Craigslist and many more. Simple, unique and affordable are the keys to a successful listing.

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About is a leading provider of real estate marketing for realtors, for-sale-by-owners and anyone else needing to sell a home online. Properties can range from rentals to for-sale-by-owner, land to mobile homes. is a simple, unique and affordable way to list, buy or sell a real estate property. With each single paid listing on, one tree is donated to our conservation partner. Listing your homejust got a little bit easier with the help of

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Hawaiian Americana Realty, Inc. Unleashes Dynamic Expansion of Services and Coverage for Entire Hawaiian Real Estate Market!

Encompassing the entire real estate and housing market throughout the Hawaiian Islands, Hawaiian Americana Reality, Inc. proudly announces the expansion of its diverse real estate services and coverage to include national and international real estate networks and businesses, as well as an extensive marketing presence on the Internet.  Especially online, Hawaiian Americana Realty intends to constantly increase and innovate its numerous seller and buyer services, and at the same time continue to expand its dynamic marketing ideas and strategies worldwide.

With an eye towards becoming the premier boutique real estate service provider, through customer service, and establishing itself as one of the most successful real estate brokering firms throughout the whole state of Hawaii, the company is broadening as well as diversifying its coverage of the main island of Oahu.  With a focus previously on Oahu condos and prime Oahu real estate, the company now handles premier niches such as Waikiki condos for sale, Honolulu condos for sale, and all Honolulu real estate, to other more diverse residential and commercial real estate holdings. Of course, condos for sale in Honolulu are a major niche for the company, and some of its featured properties already include Pacific Monarch, Trump Waikiki and the swank Hokua.  But Hawaiian Americana Realty has not only big fish to fry, but will be providing extensive coverage to both sellers and buyers alike with major industry listings which will highlight choice real estate that are not only for the rich and famous.

What is most important is the expansion and up-scaling of marketing services, customer service, and real estate listings which, according to Owner/Founder Mark Howard, are going to make Hawaii one of the most successful real estate markets in the world, despite the static downtrend in the industry across the nation.  These myriad of upscale services Mark Howard’s company will be offering, he says, already now includes bringing together the best seller and buyer services possible, and combining them with superb creative marketing expertise and more than a decade of residential and commercial real estate experience which will serve the needs of clients not only in Hawaii but wherever else in the world (or online!) sellers and buyers are located.

“Hawaiian Americana Realty, Inc. will provide you with a level of personal service and knowledge that will empower you to make an intelligent, informed and comfortable decision,” says Mark Howard, who founded Hawaiian Americana Realty and has over a decade of experience and also heads the company as its most experienced broker.  “It is our goal to understand every client’s needs, and respond to them promptly, professionally, and with integrity.”

In addition, Mark will be delivering these quality services to every customer: Be you a seller or buyer, you will be keep continuously updated   and provided complete feedback from the market, see every detail taken care of, get your home sold (or bought) quickly for the highest market price, have all your needs answered during the process of selling or buying your home, enjoy a local market specialist sharing his knowledge so you can make an informed decision, and above all else the company will always be truthful and honest with you while making sure the marketplace understands that your home is something very special in Paradise.

The company’s most dynamic services will undoubtedly be its vast queue of new marketing services.  To list all of them here would take some serious time.  But here are some of the more impressive ones:

• Advertising on
• Advertising on
• Advertising on – custom postings
• Advertising on – custom postings for Sellers
• Advertising on (for International buyers)
• Posting with Affiliations
• showcase (a Sellers listing ahead the others)
• High net worth mailing data base
• Referral network mail-out to California, Arizona, Nevada and New York Realtors
• Referral network mail-out to Realtors in key international markets

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Green Realty Has Announced Their Goal To Have ALL Of Their Agents Earn The CDPE Designation

Millions of U.S. homeowners are in need of real solutions. With our industry vision and agent education, Green Realty looks forward to our continued work to help alleviate the current South Florida foreclosure crisis. Green Realty has announced their goal to have ALL of their agents earn the Certified Distressed Property Expert® (CDPE) designation. In March 2009, Green Realty Broker and Owner Patty DaSilva ambitiously promised that all Green Realty agents would be in line to earn the CDPE designation in an effort to help stem the rising tide of foreclosures by the end of the year. Fifty percent of Green Realty agents have met that goal, and now Green Realty is promising to sponsor all of their agents who register to become CDPE’s! Patty DaSilva states, “Green Realty is aiming to sponsor 100% of all Green Realty agents in the next year.”

“After earning the designation myself, I quickly realized that CDPE training equips our agents with the skills they need to help homeowners facing foreclosure; in fact, agent surveys prove that’s the case,” DaSilva said. “CDPE training is invaluable in this marketplace and has provided the skills and resources that have made many agents successful during a difficult time.”

“This promise is recognition of the dedication Green Realty has shown to the Davie, Cooper City, Southwest Ranches and Plantation real estate industry, and also to their agents’ knowledge base,” Christopher Green, Manager and Marketing Director of Green Realty, said. Chris continues, “Millions of U.S. homeowners are in need of real solutions. With our industry vision and agent education, Green Realty looks forward to our continued work to help alleviate the current South Florida foreclosure crisis.”

The CDPE designation trains agents in foreclosure-avoidance alternatives, including short sales. A short sale is a real estate transaction in which a home is sold for less than the amount owed on the mortgage. According to the Mortgage Bankers Association’s National Delinquency Survey, 15% of all U.S. mortgages in the fourth quarter of 2009 were either delinquent or in the foreclosure process ; this translates to approximately 1 in 6 homeowners nationwide facing financial hardships.

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China International Luxury Property Show Graces Shanghai announces the dates for the China International Luxury Property Show, which will take place from September 17th to the 19th, at the Shanghai International Convention Centre in Shanghai.

The event will showcase all that’s new and exciting in the luxury real estate market. Featured properties include villas, timeshares, hotel apartments, and luxury waterfront developments. There will also be representatives from banks, finance, property funding, shared properties, and related services such as interior design, architects, and consultants.

Thousands of Chinese and international visitors are expected to attend this year’s show. Most will be individuals interested in purchasing high-end properties. Celebrities, top level executives, and the cultural elite looking for the best available properties in the Asia-Pacific region and beyond will be present at the event.

Exhibitors scheduled to participate include real estate agencies, brokers, property fund managers, apartment and penthouse complexes, property managers, financial institutions and advisors, luxury real estate developers, resort properties, hotel and restaurant owners, interior designers, property investors, and more.

Lek Boonlert, head of marketing for, sees the China International Luxury Property Show as a chance for industry professionals to bring together fantasy and reality under one roof.

“The luxury real estate market in Asia is thriving despite the global economic downturn,” Boonlert said. “At, we anticipate a strong turnout at the China International Luxury Property Show from those who can afford these world-class properties and those who simply wish to whet their curiosity about how the richer half lives.”

Booking an early reservation at a cheap Shanghai hotel is a great way for budget-conscious travellers to gain access to the event.

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Christopher Green, Certified Distressed Property Expert And Realtor, Earns Prestigious Designation To Help Homeowners In Danger Of Foreclosure

Christopher Green of Green Realty Properties, Inc., has earned the prestigious Certified Distressed Property Expert (CDPE©) designation, having completed extensive training in foreclosure avoidance and short sales. This is invaluable expertise to offer at a time when the area is ravaged by “distressed” homes in the foreclosure process.

Chris Green tells his clients in Davie, Cooper City, Southwest Ranches and Plantation that a Short sale will allow the cash-strapped seller to repay the mortgage at the price that the home sells for (current market value), even though it is lower than what is owed on the property. With plummeting property values, this can save many people from foreclosure and even bankruptcy. Lenders are receptive in considering short sales because they are much less costly than foreclosures.

In Davie, Cooper City, Southwest Ranches and Plantation alone there are hundreds of homes in danger of foreclosing. It is happening in all price ranges including the luxury home market. Local experts say that high-priced luxury homes are now going to be the biggest wave of foreclosures but the home owners should contact a luxury short sale expert to explore their options. The Broker of Green Realty in Davie, Florida, Patty Dasilva is the leading luxury short sale expert in South Florida.

“This CDPE© designation has been invaluable as I work with sellers and lenders on complicated short sales,” said Chris Green, CDPE©. “It is so rewarding to be able to help sellers save their homes from foreclosure.”

Patty Dasilva, Broker-Owner of Green Realty in Davie, Fla., said that Realtors® such as Chris Green with the Certified Distressed Property Expert (CDPE©) designation have valuable training in short sales that can offer the homeowner much better alternatives to foreclosure, which virtually destroys the credit rating. These CDPE© experts like Chris Green also may better understand market conditions and can help sellers through the emotional experience, he said.

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