Organic MLS Integration

In order to show MLS data on a real estate website, MLS Integration needs to be deployed. There are quite a number of IDX and RETS providers in the market, each with a different technology and pricing. After the integration, the end result may look similar, but the underlying technology plays an important role in the popularity of your website, especially from the search engine point of view.

Organic MLS is a method of MLS integration that brings search engine value to your website by inserting the MLS properties directly to your website database. For search engines it is very important to read the properties directly from your database, rather than through a third party database such as MLS or IDX providers.

In Organic MLS integration, metaphorically the downloaded properties (from MLS to your website) become like the living organs of your own website. As a result, the search engines will consider your website as an informative website with hundreds of URLs to index.

As a realtor you should know that there are quite a number of famous MLS/IDX providers that do not use the organic method.

Non-organic MLS integration methods might seem cheaper at first glance, but at the end of the day they cost much more. The integration providers use methods that take all the search engine advantages of your marketing efforts, leaving you with nothing.

How to identify Organic MLS Integration from non-organic ones?

Fortunately realizing whether a real estate website uses organic or non-organic MLS integration is easy. Suppose that the website name is MYDOMAIN.COM and the MLS IDX provider’s website is IDXPROVIDER.COM

1- Each property MUST have a unique URL. In some websites, no matter you open which property; the shown URL in your browser’s address bar remains the same, for example ‘www.mydomain.com/something’. This proves that the website is using iFrame or Framing method which is NOT organic.

2- In addition to the above, the URLs must NOT be in one of the following formats:
a. idxprovider.mydomain.com/rest_of_the_url
b. mydomain.idxprovider.com/rest_of_the_url
c. idxprovider.com/mydomain/rest_of_the_url
d. idxprovider.com/rest_of_the_url

3- The individual URLs of each property should be in the following format:
mydomain.com/rest_of_the_url

In order to see and inspect the URL of each property:

1- Position your mouse over one of the links of a property, for example ‘details’ button and right-click (Windows) or secondary-click (Mac)
2- Click on ‘Open in new Tab’ and look at the address url on top address bar (in your browser).

Via EPR Network
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etc.venues Discard London Travel Worries

etc.venues, owners of purpose built luxury conference centres in London and Birmingham, are today reacting to suggestions London’s entire transport network will be affected during this summer’s Olympic Games; claiming organisers are ‘overly exaggerating’ the situation and ultimately discouraging travel in the capital.

With the Games fast approaching there are concerns London’s ageing transport network will be unable to handle increases in passenger traffic – leading to major disruptions and congestion on the capitals roads, rail lines and underground tube lines during the event.

Organisers are already exercising caution with advertisements scattered throughout the city urging resident Londoner’s and commuters to plan their journeys before using public transport networks. However Alistair Stewart, managing director at etc.venues, believes Olympic officials are only adding to existing visceral doubts over the city’s transport networks and goes on to claim only certain areas will be affected by the Games itself.

“ Of course there will be disruptions- that’s a given during such a popular event- but with all these exaggerated warnings of congestion, road grid-lock, etc., organisers are putting fans and commuters off travelling into London altogether .” says Mr Stewart

“ It won’t be busy everywhere . According to recent reports by Transport for London (Tfl) 70% of roads in the capital will not be affected by the Games directly. It’s a similar story for the London Underground: only 35% of stations have been identified as ‘busier than usual’ .”

“ The best advice is to take heed of the information given, consider route changes and re-time your travel plans if need be. ”

With ten London conference venues, etc.venues is considered one of the capitals leading training and conference producers. And despite the Tfl admitting that business in London is expected to drop by 20%, etc.venues is still opening its doors to clients throughout the duration of the Games.

“It’s business as usual for us. We want our clients to travel into London during the Games. Not only can they organise their events, they can soak up the amazing atmosphere and buzz created across the city.”

Via EPR Network
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Pall Mall Estates joins forces with anyspacedirect.co.uk

Leading commercial property provider teams up with anyspacedirect.co.uk, providing a new source of tenants for Pall Mall Estates’ nationwide property portfolio.

UK commercial property provider Pall Mall Estates has announced it has become a provider on anyspacedirect.co.uk, an online portal providing direct contact with business space operators throughout the UK.

Established for over three decades, Pall Mall Estates owns and manages over 5 million sq ft of commercial property valued in excess of £450 million, accommodating close to 300 tenants.

Tenants range from SMEs through to multi-national blue-chip organisations, with their premises situated in over 100 locations across the country.

As a provider on anyspacedirect.co.uk Pall Mall Estates will receive increased exposure to potential tenants, on the UK’s largest online portal for cost-effective and reliable commercial property operators.

anyspacedirect.co.uk puts entrepreneurs and SMEs directly in touch with operators, with no middleman charges at all, with powerful on-site functionality to search for premises dependent on business requirements.

Barbara Sullivan, of Pall Mall Estates, said: “We are naturally delighted to become an associated operator on anyspacedirect.co.uk. With its excellent reputation for a diverse selection of commercial property, we are confident our portfolio will have the right platform to connect with a new source of potential tenants.

“Our own customer-focused culture mirrors that of anyspacedirect.co.uk and we sing from the same hymn sheet in wanting to provide commercial premises for businesses to thrive.”

Pall Mall Estates – a leading provider of office space and industrial units, is currently offering a range of attractive offers for businesses looking to relocate, expand or contract. Reduced rent premises and short term let solutions can help businesses enjoy the benefits of a reduced initial rental period or a low-commitment tenancy agreement.

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Miller Homes Goes Mobile

Following on from the successful launch of its new, improved website, housing developer Miller Homes has launched a mobile version of the site to provide house hunters with even greater access to its properties.

The mobile version, which is compatible with all smartphones, is an optimised version of the new website featuring key search functions and allowing househunters to find available properties from Miller Homes while on the move.

Chris Endsor, Chief Executive of Miller Homes, said: “Our new website has proved extremely popular since its launch last month and we’re delighted that we can now complement this further with the introduction of a mobile version of the site.

“As a customer focussed developer, we recognise the importance of providing a comprehensive and quality level of service that meets the needs of potential buyers and allows them to access information they need on new homes quickly and easily. With the incredible growth in the number of people accessing information from smart phones and tablets over the last few years, creating a mobile version of the site became a key element of our online development strategy and we’re delighted to see it go live.

“We are confident that providing both a website with greater online functionality and a mobile version for people on the move will make finding the home of your dreams easier than ever before.”

In the first fortnight of the website’s launch, 30 appointments to view new homes were made on Miller Homes’ new online booking system, two of which resulted in reservations. Visitors to the website have been 16% higher than average compared to the average number of daily visitors in 2011 and the average number of people who have registered each day has risen by 8.9% compared with the average number of registrants per day in 2011.

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